Updated April 2026 · SEC DEF 14A data
Starbucks vs Yum Brands, CEO Pay Comparison
Brian Niccol, Starbucks's CEO, earns $4.0M more in reported total compensation than David Gibbs at Yum Brands, based on the most recent SEC DEF 14A proxy filings. Starbucks earns a Pay-for-Performance Grade of C; Yum Brands earns a C.
Brian Niccol at Starbucks ($12.0M) and David Gibbs at Yum Brands ($8.0M) are close on total compensation. With pay close, the more interesting comparison is on performance: TSR ran 2.0% versus 2.2% over the three-year window.
CEO compensation comparisons require peer-group context. Compensation committees explicitly select peer groups for setting CEO pay; two companies may use different peer groups even when they appear in similar industries. The full per-company pages surface the disclosed peer-group context.
Side-by-Side Comparison
| Metric | StarbucksSBUX | Yum BrandsYUM |
|---|---|---|
| CEO | Brian Niccol | David Gibbs |
| Industry | Restaurants | Restaurants |
| Total Compensation | $12.0M | $8.0M |
| Base Salary | $1.2M | $800K |
| Stock Awards | $6.0M | $4.0M |
| Option Awards | $1.4M | $960K |
| Non-Equity Incentive | $1.8M | $1.2M |
| Pay-for-Performance Grade | C (57/100) | C (60/100) |
| CEO-Worker Pay Ratio | 429:1 | 286:1 |
| Median Worker Pay | $28K | $28K |
| Say-on-Pay Approval | 95.5% | 91.1% |
| 3yr Total Shareholder Return | +2.0% | +2.2% |
| Revenue | $36.2B | $7.1B |
| Market Cap | $100.0B | $38.0B |
| Employees | 381,000 | 36,000 |
Reading the Comparison
Brian Niccol (Starbucks) earns $4.0M more than David Gibbs (Yum Brands) — a meaningful gap reflecting both pay-package design and the size of the most recent equity grant under FASB ASC 718 grant-date fair value accounting.
On Pay-for-Performance Grade, the two companies are roughly tied: Starbucks scores 57/100 (C) and Yum Brands scores 60/100 (C). Neither is clearly better aligned, the comparison turns on individual factors rather than the composite score.
CEO-to-worker pay ratios diverge meaningfully: 429:1 at Starbucks versus 286:1 at Yum Brands. The gap usually reflects workforce composition — Starbucks likely has a larger share of part-time or hourly employees pushing down median worker pay under the SEC Item 402(u) calculation. Starbucks's pay package received 95.5% shareholder approval, ahead of Yum Brands's 91.1%. Both votes are above the 70% scrutiny threshold but the 4.4-point gap indicates somewhat different shareholder views on pay structure.
How These Numbers Are Sourced
Every metric in the comparison table comes from a primary public source. Total compensation, salary, stock awards, option awards, and non-equity incentive figures come from the Summary Compensation Table of each company's most recent DEF 14A — the table the SEC requires every U.S. public company to file annually under Regulation S-K Item 402. CEO-to-worker pay ratio comes from the Item 402(u) disclosure required since 2018. Say-on-pay vote share comes from the 8-K filed within four business days of each annual meeting. 3-year total shareholder return is computed from split-adjusted, dividend-reinvested price data over the most recent 36 months.
The Pay-for-Performance Grade is the four-factor composite documented at methodology: relative TSR (35%), revenue versus compensation growth (25%), say-on-pay vote (25%), and pay ratio versus peers (15%). Authoritative governance frameworks come from Institutional Shareholder Services (ISS) and Glass Lewis. Underlying SEC filings for both Starbucks and Yum Brands are available on the EDGAR system.
Frequently Asked Questions
How much do the CEOs of Starbucks and Yum Brands earn?
Brian Niccol, CEO of Starbucks, earned $12.0M in reported total compensation in the most recently disclosed fiscal year. David Gibbs at Yum Brands earned $8.0M. Both figures come from the Summary Compensation Table inside each company's most recent DEF 14A proxy statement.
Which company has better Pay-for-Performance alignment?
On Pay-for-Performance Grade, the two companies are roughly tied: Starbucks scores 57/100 (C) and Yum Brands scores 60/100 (C). Neither is clearly better aligned, the comparison turns on individual factors rather than the composite score. The grade is computed from a four-factor composite: 3-year relative TSR (35%), revenue versus compensation growth (25%), say-on-pay vote (25%), and CEO-to-worker pay ratio versus peers (15%).
How do CEO-to-worker pay ratios compare?
Starbucks reports a CEO-to-median-worker pay ratio of 429:1 on its most recent Item 402(u) disclosure; Yum Brands reports 286:1. CEO-to-worker pay ratios diverge meaningfully: 429:1 at Starbucks versus 286:1 at Yum Brands. The gap usually reflects workforce composition — Starbucks likely has a larger share of part-time or hourly employees pushing down median worker pay under the SEC Item 402(u) calculation.
Did shareholders approve each pay package?
Starbucks's pay package received 95.5% shareholder approval, ahead of Yum Brands's 91.1%. Both votes are above the 70% scrutiny threshold but the 4.4-point gap indicates somewhat different shareholder views on pay structure. Say-on-pay is an advisory vote required by Section 951 of the Dodd-Frank Act and conducted at each annual shareholder meeting.
Where does this comparison data come from?
Every figure on this page is sourced from public SEC filings: the DEF 14A proxy statement for compensation under Regulation S-K Item 402, the same proxy's Item 402(u) disclosure for pay ratio, the 8-K filed within four business days of each annual meeting for say-on-pay vote share, and the 10-K for revenue, market cap, and employee count. All filings are available on the SEC EDGAR system at https://www.sec.gov/edgar.shtml.
Starbucks CEO Pay Details
Full compensation breakdown, history, and peer comparison
Yum Brands CEO Pay Details
Full compensation breakdown, history, and peer comparison
Source: U.S. Securities and Exchange Commission, DEF 14A and 8-K filings via EDGAR. Public domain.
Last updated 2026-04-06 · comparing Starbucks (SBUX) and Yum Brands (YUM).