Did the Apple CEO Get a Raise?
No — pay fell. Tim Cook's total compensation dropped 0% to $74.3M in 2025, from $74.6M in 2024, per Apple's SEC DEF 14A filings.
This page answers a common executive-compensation question: Did the Apple CEO Get a Raise?. The answer draws on SEC DEF 14A proxy statements, the public disclosure mechanism for U.S. public-company executive pay. Every public company must file an annual proxy statement disclosing CEO and named-executive-officer compensation in detail. Why this matters for shareholders: executive compensation is the single most-disclosed governance metric at U.S. public companies, and the Dodd-Frank-mandated say-on-pay vote gives shareholders an explicit channel to express approval or dissent. Reading pay data well — including pay-versus-performance, peer-group selection, and time-vesting structures — is a basic part of stock-by-stock fundamental analysis.
The detailed answer below uses the actual proxy-statement filings, explains how to read them, and translates the executive-compensation accounting into the shareholder-relevant interpretation.
Tim Cook Pay: 2024 → 2025
- 2025 total comp
- $74,294,811
- 2024 total comp
- $74,609,802
- Change ($)
- −$314,991
- Change (%)
- -0%
Source: Apple SEC DEF 14A proxy statements, 2024 and 2025 Summary Compensation Tables.
In its latest proxy statement, Apple reported Tim Cook's 2025 total compensation at $74,294,811 — down $314,991 (0%) from $74,609,802 in 2024. The biggest single driver was stock awards, which fell $NaN.
Across the disclosed history, Tim Cook's total pay has run: 2021, $98.7M; 2022, $99.4M; 2023, $63.2M; 2024, $74.6M; 2025, $74.3M. CEO compensation is lumpy year to year because equity grants — the largest component — are often awarded in multi-year blocks rather than evenly, so a single year's jump or drop can reflect grant timing as much as a change in pay philosophy.
Whether a raise is warranted ties back to performance: Apple posted a 9.2% three-year total shareholder return on 11.0% revenue growth, and the package carries a CEOPay Pay-for-Performance grade of D (44/100).
Compensation Detail
| Component | Amount |
|---|---|
| Total Compensation | $74,294,811 |
| Base Salary | $NaN |
| Stock Awards | $NaN |
| Option Awards | $NaN |
| Non-Equity Incentive | $NaN |
| CEO-to-Worker Pay Ratio | 929:1 |
| Pay-Performance Grade | D |
Frequently Asked Questions
No — pay fell. Tim Cook's total compensation dropped 0% to $74.3M in 2025, from $74.6M in 2024, per Apple's SEC DEF 14A filings.
Tim Cook, CEO of Apple, earned $74.3M in total compensation in 2025, including $NaNM in stock awards and $NaN in base salary.
In 2025, total compensation of $74,294,811 was composed of $NaN base salary, $NaN cash bonus, $NaN stock awards, $NaN option awards, and $NaN in non-equity incentive compensation.
Our Pay-for-Performance Score rates Apple as D (44/100), based on three-year total shareholder return of 9.2%, revenue growth of 11.0%, and shareholder say-on-pay vote approval.
Tim Cook is the chief executive officer of Apple (AAPL).
More about Apple
No — pay fell. Tim Cook's total compensation dropped 0% to $74.3M in 2025, from $74.6M in 2024, per Apple's SEC DEF 14A filings.
Source: SEC EDGAR DEF 14A proxy statements, 2026.