Did the Starbucks CEO Get a Raise?
No — pay fell. Brian Niccol's total compensation dropped 68% to $31.0M in 2025, from $95.8M in 2024, per Starbucks's SEC DEF 14A filings.
This page answers a common executive-compensation question: Did the Starbucks CEO Get a Raise?. The answer draws on SEC DEF 14A proxy statements, the public disclosure mechanism for U.S. public-company executive pay. Every public company must file an annual proxy statement disclosing CEO and named-executive-officer compensation in detail. Why this matters for shareholders: executive compensation is the single most-disclosed governance metric at U.S. public companies, and the Dodd-Frank-mandated say-on-pay vote gives shareholders an explicit channel to express approval or dissent. Reading pay data well — including pay-versus-performance, peer-group selection, and time-vesting structures — is a basic part of stock-by-stock fundamental analysis.
The detailed answer below uses the actual proxy-statement filings, explains how to read them, and translates the executive-compensation accounting into the shareholder-relevant interpretation.
Brian Niccol Pay: 2024 → 2025
- 2025 total comp
- $30,992,773
- 2024 total comp
- $95,801,676
- Change ($)
- −$64,808,903
- Change (%)
- -68%
Source: Starbucks SEC DEF 14A proxy statements, 2024 and 2025 Summary Compensation Tables.
In its latest proxy statement, Starbucks reported Brian Niccol's 2025 total compensation at $30,992,773 — down $64,808,903 (68%) from $95,801,676 in 2024. The biggest single driver was stock awards, which fell $NaN.
Across the disclosed history, Brian Niccol's total pay has run: 2024, $95.8M; 2025, $31.0M. CEO compensation is lumpy year to year because equity grants — the largest component — are often awarded in multi-year blocks rather than evenly, so a single year's jump or drop can reflect grant timing as much as a change in pay philosophy.
Whether a raise is warranted ties back to performance: Starbucks posted a 2.0% three-year total shareholder return on 1.7% revenue growth, and the package carries a CEOPay Pay-for-Performance grade of C (57/100).
Compensation Detail
| Component | Amount |
|---|---|
| Total Compensation | $30,992,773 |
| Base Salary | $NaN |
| Stock Awards | $NaN |
| Option Awards | $NaN |
| Non-Equity Incentive | $NaN |
| CEO-to-Worker Pay Ratio | 1107:1 |
| Pay-Performance Grade | C |
Other Restaurants CEOs
Frequently Asked Questions
No — pay fell. Brian Niccol's total compensation dropped 68% to $31.0M in 2025, from $95.8M in 2024, per Starbucks's SEC DEF 14A filings.
Brian Niccol, CEO of Starbucks, earned $31.0M in total compensation in 2025, including $NaNM in stock awards and $NaN in base salary.
In 2025, total compensation of $30,992,773 was composed of $NaN base salary, $NaN cash bonus, $NaN stock awards, $NaN option awards, and $NaN in non-equity incentive compensation.
Our Pay-for-Performance Score rates Starbucks as C (57/100), based on three-year total shareholder return of 2.0%, revenue growth of 1.7%, and shareholder say-on-pay vote approval.
Brian Niccol is the chief executive officer of Starbucks (SBUX).
More about Starbucks
No — pay fell. Brian Niccol's total compensation dropped 68% to $31.0M in 2025, from $95.8M in 2024, per Starbucks's SEC DEF 14A filings.
Source: SEC EDGAR DEF 14A proxy statements, 2026.